Social proof – anything that indicates who is using your products or services, or why they are using them, how they are using them, when they are using them, and what they think of them. There are many different forms of social proof, and in today’s world, it is one of the most important avenues to gain new customers and cultivate loyalty with existing ones.
Back in the day, advertising was one of the only forms of communication and promotion between organizations and potential customers, but today, social proof has become one of the most important forms of promotion, and an even more important element of communication.
More importantly, social proof develops largely organically and is seen as trustworthy. In a lot of ways, that makes it more valuable than traditional advertising.