The concept of search engine optimization is well known. Few people understand organic search engine optimization though. A lot of people cannot make head or tail of how a biological term like organic can be attached meaningfully to search engine optimization. It’s therefore important to shed light on organic SEO and why embracing it is vital.
Putting it simply, organic search engine optimization or organic optimization is the manual optimization of your particular website with the aim of getting it listed on the first/landing pages of the various search engines present. An example of these search engines is the world-renowned Google. The core of organic search engine optimization is that the higher your website ranks in the search engine’s landing page, the better the chances of being visited and viewed are, as well as being able to reach a larger market with regard to consumers. Most search engine browsers hold organic SEO in higher regard than pay-per-click advertising, which explains why majority of the business owners turn to organic SEO as a marketing strategy.
When it comes to organic search engine optimization, business owners get spared from added expenditures as they seek to successfully permeate into the online market. Quality usually dictates the results on the landing pages of search engines as well as the website’s conformity to the guidelines of the search engines. However, organic SEO is not as simple as the explanation of it availed above. The surest result is often anchored to professionalism, which is usually found in organic SEO companies of repute. Simply put, you have to invest in it (yes, financially as well) to grind out the best result. You only have to think of the billions of websites that are out there all competing to hook themselves to the landing pages of various search engines to realize how necessary it is to employ the services of a superb SEO company.
The organic search engine optimization service provision firm field is nearly saturated, which is both a good and bad thing. The saturation points to elevated competitiveness which, as is evident in almost every service provision field of the world, tends to discern between the boys and the men in the market. Just look at the fashion industry if you feel that you need a realistic anchor to attach this belief onto. Still, the saturated field makes it easier to employ the services of a substandard organic optimization firm. Selection of an optimization company should thus be conducted carefully. Investing financially in organic SEO is probably something you have to do in order to hit the landing pages but don’t fret though – it is a guarantee that you will spend a lot less than what you would spend on say, PPC advertising.
When people speak about organic SEO they are almost always using it as a “blanket” term to describe the algorithm-driven search results of search engines. However, a search engine optimization company of good repute will often push the meaning of organic SEO and take it a step further. Such service provision companies do not really put a cap on their description of organic search engine optimization to just what crops up in the natural results of the search engine; the methodologies used to get to such rankings are also included.
Basically, there are two camps when it comes to search engine optimization companies. A “white-hat” company will tend to employ what is largely a content-based SEO approach and will seek to not violate the service terms of the major search engines. The “black-hat” search engine optimization company tends to use a technology-propelled SEO approach, often ignoring the major search engines terms of service. Violation of these terms of service isn’t a direct, deliberate thing but a happening that crops up due to the technology-based approach in play. However, it should be noted that neither approach can be considered invalid (despite some of the pictures some white hat search engine optimization companies like to sell, there’s absolutely nothing illegal in the violation of a search engine’s service terms) and both approaches have the capability to hit high rankings. However, SEO companies that take “organic” literally tend to hold on to the belief that the “black hat” SEO approach isn’t organic search engine optimization, and rightly so.
One Merriam Webster relates to organic as “possessing the character of an organism – developing in the fashion of a living animal or plant”. This definition, with regards to a SEO service provision company, describes with accuracy the approach employed to achieve results with longevity in what is the “natural” search engines’ section. One of the older sayings in the industry of SEO highlights that “content is king”. While it makes a whole lot of sense, its validity isn’t set in stone. In the experience of all who’ve watched their websites rise “from page none to page one”, good content really is king. Successive studies have shown that when online visitors put search engines to use they are usually looking for one thing – solid information. They are neither on the hunt for virtual art pieces nor are they looking to be visually impressed by flash sites of the fancy kind. The bottom line is this – SEO companies that truly practice organic SEO relate to the fact above and will actually turn down SEO work when content addition is not on the options list. This is wholly unlike “artificial SEO” firms that are open to embracing a technical loophole philosophy.