How can you know if an internet marketing agency is ideal for you?

You have built it, will they come? This is a question that all entrepreneurs ponder in their minds when they are starting new businesses. Starting a business is a risk because one can never quite tell if customers will come. Internet business is no different. You can create a fabulous online business complete with a colorful website but you can’t just sit back and hope that customers will find it; if you do, they will certainly not find it. You have to bring your new business to the market’s attention and this is why you will need the help of an internet marketing agency.

An internet marketing agency provides a series of search engine optimization services. The purpose of search engine optimization services is to increase the volume of web traffic to your website. When more visitors start coming to your website your sales volumes will also start increasing.

Before you begin to worry about the techniques that an SEO agency South Carolina will use to position your internet business in the market, you need to find the right SEO agency to partner with. The internet marketing agency you entrust your marketing requirements to will determine the success of your business.

The first question you need to ask in this regard is how long the SEO agency has been in business and if it has a portfolio of successful marketing campaigns that you can look at. You can judge how successful an agency’s search engine optimization services assignments have been by their previous clients’ success. An agency that has carried out very successful marketing campaigns for other customers is more likely to do the same for you. An established marketing firm might charge higher fees but every dollar you pay will be well spent if its marketing expertise is anything to go by.

The next important question you should ask is whether an SEO agency has expertise in your particular industry. An internet marketing agency may be very successful at marketing businesses in particular industries but that does not guarantee success when it takes on a different industry. It is therefore better to go for an agency that has a good track record of successfully marketing within your industry.

Some marketing agencies promise instant results. They promise to double or triple your sales volumes overnight using their revolutionary marketing techniques. You should however not fall for such promises of fantastic results – even the best search engine optimization services providers can’t guarantee hasty perfect results. Your SEO agency of choice should provide a realistic projection and a means of evaluating the results of its marketing strategy. It’s certainly better to work with achievable goals and then keep building upon your successes rather than hope for miraculous results that cannot be achieved.

Build a rewarding relationship with your Digital Marketing Agency NGRTeam

Unless you are selling something online that people have no choice but to buy, you will need a well thought out and carefully executed marketing plan. If marketing is not your forte then you will do well to team up with an digital marketing agency. The internet marketing agency NGRTeam will take care of marketing your business while you concentrate on the aspects of your business that you are most familiar with. There should be a win-win relationship between you and your SEO agency. This relationship needs to be well built and nurtured though.

The first thing that should be well defined from the start is the role that each of you will play in the relationship. The SEO agency NGRteam will provide search engine optimization services aimed at boosting the online visibility of your business. Your role will be to support the agency’s marketing efforts by providing the required content for the website. You cannot shirk your responsibilities and expect the SEO agency to do everything for you; an agency can indeed fire you as a client if you are not pulling your weight.

Communication between you and your internet marketing agency is very important. A lot of information needs to be shared on an ongoing basis and you must therefore always maintain open communication channels with the agency. The agency is duty-bound to regularly update you on the particular search engine optimization services aspects it is handling at any given point in time. They will require fresh content from you as well as photos and product descriptions to use in their marketing campaign and you thus need to supply all these things promptly because the marketing campaign may stall if you don’t.

Marketing agencies provide search engine optimization services to several or numerous other clients apart from you. You can’t therefore hog your agency’s attention and expect it to attend to you around the clock.

An internet marketing agency NGRteam is an independent consultant and you have to treat it as such. The professionals there will not tolerate rudeness or condescension from you. Often times you may disagree on certain things but your relationship should not break down just because you differed on say the search engine optimization services that the agency has selected for your campaign or maybe because you are not seeing quick results.

If you want to see good returns from you investment in marketing you have to cooperate fully with your SEO agency and meet your own obligations. If you build and sustain a good working relationship with the agency you will no doubt observe great rewards sooner rather than later.

10 Basic Website Optimization to Improve Organic Search Rankings

Optimize Your Website for SEO

Some of the quickest and easiest wins when it comes to SEO can be achieved just by taking a bit of time to optimize your website.

This doesn’t mean some sort of big overhaul, in fact, you’d be surprised to find out just how many businesses skip this step and then wonder why they are stuck at the bottom of page two of the search results. Don’t let this be you!

Even taking care of the simplest of things can give you a leg up.

Here’s where to get started:

  1. Create target keywords for each page of your website
  2. Have unique meta tags (i.e. titles and descriptions for each page)
  3. Make sure to include keywords in your URLs (especially for products or services)
  4. Include your target keywords in your headings on both pages and content
  5. Check to see you have included your target keyword 2-3 times on each page (but don’t go overboard)
  6. Link to posts and pages from within your site
  7. Optimize any images or videos that you have included
  8. Add outside links to your site like from social media profiles and directories
  9. Be sure your site is responsive (can easily be viewed on mobile devices)
  10. Be sure your site AMP (Accelerated Mobile Pages)

Those are the basics, and even just taking care of those will help improve your rankings over both the long term and the short term. Remember, any additional content you include on your site, be it a blog post or a new service, you want to be sure it is optimized.

Lastly, when it comes to optimization, don’t forget both speed and security. The majority of people who visit a site will leave if it doesn’t load quickly, and that’s for both desktop and mobile devices.

Run a speedtest to see how quickly your site loads, and if it feels like it’s lagging, consider upgrading to super-fast SSD hosting.

Hand in hand with speed comes security as well, especially if your customers can buy on your site, you want to be 100% sure it is secure, which is one way to really build more trust with your customers.

Consider upgrading your current site to HTTPS so that your entire site becomes completely secure. You’ll need an SSL Certificate for this. But don’t think this is just for eCommerce sites that accept payments. HTTPS is a stated Google ranking factor so it can give you can futureproof your website and get an advantage over the competition.

Need a professional help. You may visit our SEO Plans to find out some of our regular SEO packages along with their deliverables.

Why SEO is better than Pay Per Click Advertising?

Difference between SEO and PPC:

SEO is purely an organic technique to get visitors on the website from search engines without paying a single penny to them, while in PPC Advertising we need to pay for each and every click when ads appear on the sponsored listing.

SEO is a long term organic activity which needs at least three months to get a good visibility on search engines. It needs various optimization and marketing that help to improve organic keyword ranking.

Pay per click advertising purely works on a bidding strategy; the advertiser who bids high for keywords, would gain a higher ad position in the sponsored listings on search networks. There are various advertising types we can use for pay per click ads like text, banner, contextual, native etc.

Why SEO is better than PPC?

Leads generated through SEO activities are more qualitative than PPC ads, as we get a greater number of genuine users on the website, through organic searches. However, we can get more leads through PPC ads than SEO, as we pay for it directly to the publisher (ad network).

We have recently done a research of leads quality, generated through various activities like SEO, SMM, and Emailers and found that SEO still leads among all. We ran one campaign for a home loan provider in Los Angeles who specifically wanted to check the conversion rate of all campaigns. We created one dashboard that tracked leads coming from different sources. Client then gave us the leads conversion data that converted into appointments.

We got following lead conversion (appointments) data:

  • SEO: 30%
  • PPC: 15%
  • Social Media: 8%
  • Emailers: 5%

The above figures show that SEO is much better than PPC ads. Social Media Marketing, Guest blogging and influential marketing have become popular marketing techniques which help improve organic ranking of the website. The submissions of products pages through social bookmarking, forums, directories, blog commenting etc. has become an outdated technique which doesn’t really help improve ranking. You need to resort to various Non-SEO techniques that will drive referral traffic to your website i.e. social networking sites, social networking groups, communities, guest blog sites, forums etc.


Search Engine Optimization is a long term organic activity which needs various technical and optimization activities. SEO is more dependent on social media marketing, influential marketing and guest blogging. We will discuss about that thing in the next blog. SEO was a leader in digital marketing; is still a leader and will always be a leader in the Digital Industry.