Your Website Needs Social Proof

Social proof – anything that indicates who is using your products or services, or why they are using them, how they are using them, when they are using them, and what they think of them. There are many different forms of social proof, and in today’s world, it is one of the most important avenues to gain new customers and cultivate loyalty with existing ones.

Back in the day, advertising was one of the only forms of communication and promotion between organizations and potential customers, but today, social proof has become one of the most important forms of promotion, and an even more important element of communication.

More importantly, social proof develops largely organically and is seen as trustworthy. In a lot of ways, that makes it more valuable than traditional advertising.

JavaScript & its potential impact on search performance

I’ll keep it simple: JavaScript is key in today’s environment as it adds interactivity to a page. By doing so, it may alter some key HTML elements that are very important for SEO. You can easily check how a page would look without JS by using this convenient tool by Onley: WWJD.

Realistically speaking, you need only one of the following tools in order to check whether JavaScript might be a problem for your on-page SEO:

All the above tools are very useful for any type of troubleshooting as they are showcasing the rendered-DOM resources in real-time (different from what the “view-source” of a page looks like).

Once you’ve run the test, click to see the rendered HTML and try and do the following checks: