Today, the majority of your target audience is most likely using a Tablet or Smart phone when online, and while browsing for products, manufacturers or business solution service providers.

If your site was developed years ago, it was coded to display on screens typically 15 inches and larger, and for standard browsers of the day like Internet Explorer. For end users trying to view on mobile devices may not be able to navigate the pages of your website or your site may not even render correctly, resulting in the loss of an opportunity.

Fortunately, there are several alternatives to refresh your current site with new design alternatives that are mobile device friendly and are typically economical to apply. For consideration are:


Basically, HTML5 is a coding language that develops a website which is viewable across on web browsers and any devices, Windows, Apple, Smartphones and Tablets, regardless of the screen size, the site renders perfectly.


This means the end user will normally not need to scroll left and right or ‘pinch’ the page to see your content. Also, the code is much ‘cleaner’ than traditional HTML code, which means the site loads faster providing a more ‘user friendly’ experience.

Responsive Design

This coding approach goes a step further than HTML5 in that as the screen size reduces, the site ‘stacks’ on itself. Meaning the left column is on top, the middle moves underneath and finally the right column is listed below.


The top navigation icons group together and become a ‘dropdown’ nav and present all page content in a simple scroll down maintaining font sizes, image placement, etc. Another visitor friendly alternative.

Mobile App Development

In the event you have specific functionality on your site that may not function correctly when viewed through a mobile device, you may want to consider recreating the presentation with a mobile app and allow end users to download and view on the mobile devices, Tablets and Smartphones.


The NGR team is well versed in mobile app development, the code required for the Android and iOS operating systems, as well as installing the app on the Android Storefront and the Apple approval process.

We would sincerely appreciate the opportunity to discuss the alternatives in upgrading your website, the process and the budget considerations involved. If of interest, please contact me directly at (213) 457-3715 or email me at sales@ngrteam.com., you can request a proposal at Mobile Website Refresh and enter ‘mobile’ in the comments box.

Why SEO is better than Pay Per Click Advertising?

Difference between SEO and PPC:

SEO is purely an organic technique to get visitors on the website from search engines without paying a single penny to them, while in PPC Advertising we need to pay for each and every click when ads appear on the sponsored listing.

SEO is a long term organic activity which needs at least three months to get a good visibility on search engines. It needs various optimization and marketing that help to improve organic keyword ranking.

Pay per click advertising purely works on a bidding strategy; the advertiser who bids high for keywords, would gain a higher ad position in the sponsored listings on search networks. There are various advertising types we can use for pay per click ads like text, banner, contextual, native etc.

Why SEO is better than PPC?

Leads generated through SEO activities are more qualitative than PPC ads, as we get a greater number of genuine users on the website, through organic searches. However, we can get more leads through PPC ads than SEO, as we pay for it directly to the publisher (ad network).

We have recently done a research of leads quality, generated through various activities like SEO, SMM, and Emailers and found that SEO still leads among all. We ran one campaign for a home loan provider in Los Angeles who specifically wanted to check the conversion rate of all campaigns. We created one dashboard that tracked leads coming from different sources. Client then gave us the leads conversion data that converted into appointments.

We got following lead conversion (appointments) data:

  • SEO: 30%
  • PPC: 15%
  • Social Media: 8%
  • Emailers: 5%

The above figures show that SEO is much better than PPC ads. Social Media Marketing, Guest blogging and influential marketing have become popular marketing techniques which help improve organic ranking of the website. The submissions of products pages through social bookmarking, forums, directories, blog commenting etc. has become an outdated technique which doesn’t really help improve ranking. You need to resort to various Non-SEO techniques that will drive referral traffic to your website i.e. social networking sites, social networking groups, communities, guest blog sites, forums etc.


Search Engine Optimization is a long term organic activity which needs various technical and optimization activities. SEO is more dependent on social media marketing, influential marketing and guest blogging. We will discuss about that thing in the next blog. SEO was a leader in digital marketing; is still a leader and will always be a leader in the Digital Industry.