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One of the wittiest phrases that organic SEO companies love to flash in business owners’ visages is the one that goes “we will take you from page none to page one in a matter of a few weeks tops”. Usually, this is followed by the promise to charge only half of what “other SEO services charge”. Now while some of these companies may be valid in what they promise, it’s a little difficult to determine what standard they use when they promise to charge half of what other SEO companies charge because as we all know, organic SEO companies tend to charge differing fees. Usually though, the pithy phrases and promises of slashed fees are meant to draw in small business owners into these companies’ scopes. Nevertheless, how does a business owner recognize the ideal search engine optimization company for him or her without necessarily comprehending details about the more technical aspects of the services?

When a service is reputed to have superb communication between its staff and the business owner, it is not out of what’s sapient to bet on it and put it in your employ, regardless of its size. The company’s staff should be available to explain the process to you; to break down search engine optimization and the pathways it is following to elevate traffic levels for your website. A lot of the time, the surest way to recognize that a service has excellent communication links with its consumer base is by the quality of its customer care service. Ask around, get in touch with other business owners who have employed the services of a particular service and ask for an honest rating with regard to the customer care service quality and availability.

Forget about the promises to charge only half of what other SEO companies charge – there’s no standard to where the half price is derived from, your head is most likely going to spin as you try to find that catch price. Instead, try picking out a reputed service that avails affordable prices. It makes little sense to hook up with an organic SEO service that wipes out your entire profit column and then some more. If your business is small sized, it would do you good to shop for a service with cheaper fees without necessarily being cheap with regard to its reputation.

Arguably the most important quality every business owner should seek to identify in a service is that of transparency. The company should be willing to show you every method that is used to get your website recognized by the search engine, ascertain that the methods and procedures used are all white hat, and that they are ground out based on your own objectives as a business owner. This will ensure that you won’t walk in the dark, that you’ll constantly know what’s going on, as well as know how the search engine bots will filter through the rest of the website pile and pick yours out.

Top social media consultant services usually have both local clients and remote clients i.e. clients in states other than the one in which they are based. Nothing makes the truly genuine heavyweights happier than meeting with the local clients to check on progress and get an update on their projects. There are several local clients with whom they even set up these monthly appointments. These client visits are beneficial to the client-contractor relationship in many ways.

Here are several superb reasons why top SEO service providers value client visits highly, and why you as the client ought to never again skip a visit. By visiting with the clients on its turf, the service provider is able to do the following:

The first is look people in the eye – There’s a lot to be learnt and gained from looking someone in the eye! For instance, a friend could pretend to be happy, wealthy and healthy online and when you talk on the phone, yet reality could be far off. The same is true for the state of a business and every top service provider gets that. Checking and looking someone in the eye gives you a good baseline of how things are.

There is the element of meeting support staff – There is a wealth of information to be gained from meeting the support staff of the clients. Striking up a conversation with the bag handler at the golf course, sitting and eating a burger at the bar, meeting the receptionist, talking to the sales manager, and so on; they all have information that is priceless despite having the look and feel of an accessory. Every top service provider eventually figures that out. And it doesn’t hurt to be friendly one bit as this opens doors and expands the consumer base.

The simple act of walking the grounds/store/office is an important one in itself – If the site is familiar (which is usually the case when it comes to the best services), small changes that someone who works there day after day might forget to tell you and report to you about are silently noted. A new sign perhaps, new landscaping, a fresh coat of paint, etc, all count. These are all things that tell the service provider a lot about the state of their clients and their businesses.

Answering questions has to be at the top. To be available once a month or once a quarter, for a real live Q & A session is invaluable. Trust is build this way, one question and answer at a time. These are the exact same elements that a successful service is built of.

Whenever there is a discussion on how a PPC manager should handle his/her mistakes when reporting to a boss or client, it is bound to get extremely interesting. From the answers one is apt to glean, it becomes clear that a lot of PPC managers have very little clue on this issue. Any competent service however recognizes 3 main principles to use when mistakes are made in clients PPC accounts.

The first is to get the whole picture. Often a mistake feels like an attack. The natural response to an attack is to defend oneself. However, to maintain the relationship, the PPC client needs to resist that urge and instead listen. It is important to make sure to understand exactly what the issue is, how large the effect, and why it happened. Further, remember that perception is reality. The boss/client may have a different perspective than you have, causing the issue to be exaggerated in their view. Don’t discount their perspective but rather acknowledge it so that as you move forward you take the appropriate steps.

Own up to your mistake. It takes a high degree of professionalism to do this and only the best services can. The only thing more frustrating than the initial mistake is the blame game. Whatever level of responsibility you have in the issue, take ownership of that. Explain what happened and perhaps give some reasons why. Don’t make it sound like an excuse though and don’t take more blame than you deserve. Nonetheless, owning up goes a long way in maintaining a positive relationship.

Prevent it from happening again. Now that the issue has been determined, responsibility has been taken, and the mistake fixed, it is important to put measures in place to prevent the mistake from happening again. This step is what allows the move beyond typical customer service (fixing the problem) and demonstrates to the boss/client that the commitment to not making the mistake again is in place. It provides closure to the issue at hand and begins the relationship moving forward in the right direction again.

If handled appropriately, mistakes don’t have to be relationship and credibility killers. If anything, they can help bind relationships even tighter.

Marketing principles permeate into every aspect of online marketing but they’re less pronounced and little discussed. This is especially so in PPC. Having a basic understanding of these principles and knowing how they correspond to your campaigns can give you a leg up over competitors.

Product comes first. In traditional marketing, product refers to the physical product itself. The ergonomics, colors, packaging, etc., but for online marketing one doesn’t really get to make those choices. The challenge is entirely different. When you go into a store you can hold something in your hand. You know exactly what you’re getting because you can see it, touch it, smell it, and perhaps even hear it. Online, one has to make up for this lack of physical contact. In online marketing, product refers to your representation of the product/service online.

Place homes in second. Knowing where to advertise your product or service can sometimes be just as important as the product itself. You’re product could be the best thing since sliced bread, but if you’re not in the correct market space, you’ll never turn a profit.

How about promotion? Now that you have your product and you know where your audience is, you need to be enticing. Promotional materials can manifest in many ways for PPC but for the most part they’re all part of grabbing the greatest amount of attention with ad copy.

The issue of price comes up. Price sounds pretty straightforward, but online pricing can get a bit tricky. Essentially, the online price is whatever the customer gives you to get your product/service. The price of a good or service online can be broken down into two portions: actual price and perceived price. Actual price is as straightforward as it gets but with perceived price however, here’s where things can get a bit complicated. A tremendous haul of attention needs to be especially accorded to this.

For any marketer, online or off, the 4 P’s are a very basic foundation of your offerings and how they translate to customers. Knowing the strategies behind each of these areas can help you understand your online efforts better and thus help you to outperform your competition.