Category: SEO

The concept of search engine optimization is well known. Few people understand organic search engine optimization though. A lot of people cannot make head or tail of how a biological term like organic can be attached meaningfully to search engine optimization. It’s therefore important to shed light on organic SEO and why embracing it is vital.

Putting it simply, organic search engine optimization or organic optimization is the manual optimization of your particular website with the aim of getting it listed on the first/landing pages of the various search engines present. An example of these search engines is the world-renowned Google. The core of organic search engine optimization is that the higher your website ranks in the search engine’s landing page, the better the chances of being visited and viewed are, as well as being able to reach a larger market with regard to consumers. Most search engine browsers hold organic SEO in higher regard than pay-per-click advertising, which explains why majority of the business owners turn to organic SEO as a marketing strategy.

When it comes to organic search engine optimization, business owners get spared from added expenditures as they seek to successfully permeate into the online market. Quality usually dictates the results on the landing pages of search engines as well as the website’s conformity to the guidelines of the search engines. However, organic SEO is not as simple as the explanation of it availed above. The surest result is often anchored to professionalism, which is usually found in organic SEO companies of repute. Simply put, you have to invest in it (yes, financially as well) to grind out the best result. You only have to think of the billions of websites that are out there all competing to hook themselves to the landing pages of various search engines to realize how necessary it is to employ the services of a superb SEO company.

The organic search engine optimization service provision firm field is nearly saturated, which is both a good and bad thing. The saturation points to elevated competitiveness which, as is evident in almost every service provision field of the world, tends to discern between the boys and the men in the market. Just look at the fashion industry if you feel that you need a realistic anchor to attach this belief onto. Still, the saturated field makes it easier to employ the services of a substandard organic optimization firm. Selection of an optimization company should thus be conducted carefully. Investing financially in organic SEO is probably something you have to do in order to hit the landing pages but don’t fret though – it is a guarantee that you will spend a lot less than what you would spend on say, PPC advertising.

When people speak about organic SEO they are almost always using it as a “blanket” term to describe the algorithm-driven search results of search engines. However, a search engine optimization company of good repute will often push the meaning of organic SEO and take it a step further. Such service provision companies do not really put a cap on their description of organic search engine optimization to just what crops up in the natural results of the search engine; the methodologies used to get to such rankings are also included.

Basically, there are two camps when it comes to search engine optimization companies. A “white-hat” company will tend to employ what is largely a content-based SEO approach and will seek to not violate the service terms of the major search engines. The “black-hat” search engine optimization company tends to use a technology-propelled SEO approach, often ignoring the major search engines terms of service. Violation of these terms of service isn’t a direct, deliberate thing but a happening that crops up due to the technology-based approach in play. However, it should be noted that neither approach can be considered invalid (despite some of the pictures some white hat search engine optimization companies like to sell, there’s absolutely nothing illegal in the violation of a search engine’s service terms) and both approaches have the capability to hit high rankings. However, SEO companies that take “organic” literally tend to hold on to the belief that the “black hat” SEO approach isn’t organic search engine optimization, and rightly so.

One Merriam Webster relates to organic as “possessing the character of an organism – developing in the fashion of a living animal or plant”. This definition, with regards to a SEO service provision company, describes with accuracy the approach employed to achieve results with longevity in what is the “natural” search engines’ section. One of the older sayings in the industry of SEO highlights that “content is king”. While it makes a whole lot of sense, its validity isn’t set in stone. In the experience of all who’ve watched their websites rise “from page none to page one”, good content really is king. Successive studies have shown that when online visitors put search engines to use they are usually looking for one thing – solid information. They are neither on the hunt for virtual art pieces nor are they looking to be visually impressed by flash sites of the fancy kind. The bottom line is this – SEO companies that truly practice organic SEO relate to the fact above and will actually turn down SEO work when content addition is not on the options list. This is wholly unlike “artificial SEO” firms that are open to embracing a technical loophole philosophy.

Most new website owners undoubtedly view online marketing as a novice business challenge. However, the essential link between business and marketing is the same whether it is on or off-line. As is stark clear in the “real” physical world, unless your online business bears an intelligent, well thought out strategy of marketing, success will always be beyond your grasp regardless of industry.

Not so long ago, even as the internet’s popularity and place in society grew in leaps and bounds, advertising by way of TV and radio was still considered to be the most relevant and effective way to advertise. It was widely believed that if you were serious about being a business person you had to be willing to invest in television and radio advertising. Nevertheless, willingness is usually determined by position and with regard to television and radio advertising, you had to be in a position to be able to pay the hefty advert fees. Fellows who couldn’t afford TV adverts resorted to cheaper forms of advertising, like print, for example. The internet has however established itself as a staple part of most people’s lives and by vigorous tweaking of the elements, SEO marketing has become the most powerful yet least expensive means of business promotion.

From the absolute beginning, SEO marketing was a thing that was essentially free. SEO gave birth to the theory that exposure wasn’t purchasable; earning it was the only route to getting to it. Through the process of optimizing the online presence of a website it became possible to appear on the landing pages of Google, or Bing or even Yahoo, thus attracting multitudes of visitors every day. However, since SEO was free, many of the available search engines came up with their own alternative – Pay Per Click, or PPC. With PPC, the website owner was liable to paying for each click made by each person visiting the site. The thing with PPC though is that paying for each click is compulsory, even when a sale doesn’t materialize, effectively making it potentially very expensive. The challenge of getting online visibility organically without having to fork out money as in the case of PPC kind of left most website owners in a dilemma. With this came the fellows that tried to trick the system, hammering out as many fancy shortcuts as they could. There was considerable success but there was a catch to it – the success was always temporary. Further, when the search engines discovered the trickery, the penalty exacted was perpetual.

The history seems a little grim but that’s because it is intertwined with Pay Per Click. On its own, organic SEO lacks the grim elements, even in its history. The fact that for this approach to marketing you mostly earn your presence and clout in the internet rather than purchase it injects a kind of honor that’s rare in today’s world. Come to think of it, its tenets sort of echo traditionally cherished values, where your sweat and grit are responsible for how soundly your empire is built.

Usually when you want to enhance your ROI, hiring the services of a professional and reputable SEO company is the way to go. However if your SEO knowledge bank is thinly stocked and you bear few clues on which SEO techniques to apply and how to do that, or how to revise your site so that it achieves a status that helps it become more search engine friendly, it is an imperative thing really to settle on the most suitable SEO package for you and your business. These packages not only fit the affordable bracket, they also serve to complement most of your marketing steps and strategies. The vitality of employing search engine optimization strategies cannot be understated, and keeping this in mind, several SEO companies provide a diversified range of SEO packages. There’s considerable detail served with the packages thus making it easy to settle on the package that most flatters your business.

Packages for SEO ranking purposes start off the list. When it comes to these, general SEO packages are by far the most prevalent. These packages basically promote organic development and growth of your traffic that’s unpaid to automatically elevate your sales. The packages come with monthly analysis reports that include detailed analysis of the performance of the site, competitor analysis, aid with one-way building of links, propping up and creation of articles of relevance, press release creation and distribution, and social bookmarking. The strategy that these packages use is direct, and works by helping you to stifle your competition so as to increase the profit column size.

SEO companies offer packages for social media marketing. The pool that contains the reasons why these packages have drawn so much popularity is a vast one indeed. Social networking sites grow in popularity day by day, blogs have almost replaced all other forms of writing and literature, online communities keep growing in size and number and the presence of interactive media (purely for marketing purposes) grows ever more solid by the day. These packages usually work best for dating and relationships sites and sites that are affiliated to colleges, universities and other institutions of learning. They also thrive in (and are recommended for) sites that call for a large scale involvement of the community. These packages validly promise targeted and instant traffic.

Then, there are packages for social submission. For the business owner that is keen on long term benefits, these packages make a whole lot of sense. More time is taken in comparison to regular clicking but at the end of the day, these packages help to rake in more profits. Appropriate and relevant article submission draws in traffic that’s looking for the specific product you are looking to sell.