New UPDATE Called – Site Diversity Update

Google regularly updates its algorithms to better provide users with search results that satisfy what they are searching for. It is truly at the heart of what Google does as with better search results, Google and its partners are able to more effectively market to its audiences.

Google Announces Site Diversity Change to Search Results

Like every update, Google makes an announcement with little detail regarding how it will impact pages and reiterate Googles best practices to be found. This coincided with an additional update on Page Diversity that offered a little more explanation from Google.  Here at Boston Web Marketing, we wanted to write a blog on the Page diversity update and how it may be impacting your websites search results.

Page Diversity

From additional industry resources and Google, itself, it was noted that this recent update was going to increase the diversity of pages that would be found in Search Results. What does page diversity mean exactly? Google referred to page diversity as pages, not from the same domain. You may have seen this in a search result in the past. You enter a query and there are multiple web pages from the same domain/ website. This is what Google wants to fix.

While this update will impact search results for pages showing up on the same search results, it is not always the case. If the algorithm deems both pages as relevant to the query, it may still register in the search result.

Sub Domains

If your website has a blog set up, this may impact its search results. Googles update sees sub-domains as a part of the main domain. But again, as mentioned above regarding two relevant pages, Google reserves the right to have a sub-domain and main domain within a search result.

NGRTeam – Google Partner

NGR Team is a Google Premier Partner and has been helping local and national brands appear higher in organic and paid search results since opening our doors. If your business needs an increased online presence to increase inbound leads or brand awareness, give us a call today! In addition to SEO and PPC services, NGRTeam has web design capabilities as well. Your businesses web presence is often a first impression many potential clients and customers see due to the access provided by smartphones. Ensure those searching your business or services find you first!

7 Steps to a Successful SEO

This 7 steps SEO guide is one of our most popular and rightly so. If you get it right, SEO can be a fantastic, relatively low-cost way to drive quality visitors who want to do business with you to your site.

Here are seven (7) steps to building a successful SEO.

  1. Crawl accessibility so engines can read your website
  2. Compelling content that answers the searcher’s query
  3. Keyword optimized to attract searchers & engines
  4. Great user experience including a fast load speed and compelling UX
  5. Share-worthy content that earns links, citations, and amplification
  6. Title, URL, & description to draw high CTR in the rankings
  7. Snippet/schema markup to stand out in SERPs

10 Important 2020 Social Media Trends You Need to Know

10 Important 2020 Social Media Trends You Need to Know

Want to succeed on social media in 2020?

Then you need to know what trends will matter most this year.

While the technology we have access to has never been greater, the competition has also never been higher

Plus, there is no shortage of platforms where you could be investing your time.

But in the end, it all comes back to your audience.

Are you getting in front of them where they’re spending their time?

Are you giving them what they want or need, at the right time?

What matters to them?

These are the questions we all need answers to – and these answers seemingly change every year.

So I asked some really smart people for their thoughts on social media marketing in 2020.

Here are 10 social media trends that will matter most to marketers, brands, and businesses in 2020, according to 34 experts.

Trend #1: Connection + Community + Experience

Trend #2: Authentic Influencers

Trend #3: Diversify with TikTok, Reddit & More

Trend #4: Reimagine Social Analytics

Trend #5: Use Employee Advocacy to Your Advantage

Trend #6: Get Creative: Stop Being Boring!

Trend #7: Stories 2.0

Trend #8: Use Social Media as a Discovery Engine

Trend #9: YouTube & Video

Trend #10: Leverage UGC

This 2020 ..Focus Below 5 POINTs

Anchor Text;-

The ( Anchor) text of your back-links influences what keywords you rank for we follow a tested and proven formula for choosing anchor tests – 73% Importance.

Topic of Webpage;

The more relevant the webpage, the better the link. When choosing of creating pages to link to your website, this should be kept in mind – 66% Importance.

Type of Link;-

Contextual, footer and sidebar are the 3 types of links. We primarily focus on contextual which is links from within articles and content. but it is important to have a variety. – 31% important

Onsite Optimization;

This involves letting search engines know exactly what your website is about  – 8% of project

Back links;

The most important part of the process and vital for ranking higher in search engines. This involves building links to your website. – 75% of project


If you successfully have on-site optimization and back links, you will have visitors on your website. Conversion is about making it easy for those visitors to become leads e.g. calls or online appointments. – 17% of project