Category: SEO

10 Important 2020 Social Media Trends You Need to Know

Want to succeed on social media in 2020?

Then you need to know what trends will matter most this year.

While the technology we have access to has never been greater, the competition has also never been higher

Plus, there is no shortage of platforms where you could be investing your time.

But in the end, it all comes back to your audience.

Are you getting in front of them where they’re spending their time?

Are you giving them what they want or need, at the right time?

What matters to them?

These are the questions we all need answers to – and these answers seemingly change every year.

So I asked some really smart people for their thoughts on social media marketing in 2020.

Here are 10 social media trends that will matter most to marketers, brands, and businesses in 2020, according to 34 experts.

Trend #1: Connection + Community + Experience

Trend #2: Authentic Influencers

Trend #3: Diversify with TikTok, Reddit & More

Trend #4: Reimagine Social Analytics

Trend #5: Use Employee Advocacy to Your Advantage

Trend #6: Get Creative: Stop Being Boring!

Trend #7: Stories 2.0

Trend #8: Use Social Media as a Discovery Engine

Trend #9: YouTube & Video

Trend #10: Leverage UGC

The accelerating pace of digitalization and increased internet accessibility has made online presence imperative for companies. However, you can never win the online game if your web traffic is not up to the mark. Since, when your web traffic is down; so you are not capable of catching maximum eyeballs. This ultimately decreases your chances of getting the first 5 ranks on Google listing.

Thereby, you always need effective SEO that is search engine optimization for your website so that it can come on the top of Google first page. SEO is not confined to keyword density; however, you also need to perform adequate backlinks and high-quality content. The content that does not deliver value is of no use in terms of SEO.

To foster your web rank, you should follow multiple strategies over your sites so that you can achieve traction in the results of search. Eventually, an enormous number of people would navigate to your site. The ways you can amplify your web traffic are discussed below:

SEO Audit

First of all, perform a thorough SEO audit. It would assist you in recognizing the major issue your web is going through from web performance to knowing the factors that deter your search visibility over organic levels.

While performing your SEO audit you should profoundly look into Google search console. It would help you in identifying whether Google is facing difficulty in your site’s crawling and indexing or not. Once you identify, you can fix it. Secondly, you should look for the toxic links as at times of link building, and you might add some toxic links to your website that damages the web’s overall performance.

On the other hand, search engine also looks for your page speed, and if your website is weighted heavily then it would affect performance. Also, remove outdated plugins from your site. Your web should be responsive and mobile-friendly. You should have used similar address, name and contact details at each Google search; otherwise it would negatively impact your site visibility. Furthermore, check the quality of your pages. If cannibalization issue is taking place; so fix it. Use images in the ideal website size.

Content

Without content, you can never achieve the perfect results for online presence. Thereby, apart from using quality content; you should have an effective content strategy in place. You should use the keywords appropriately on your website.

For instance, go with the focus keyword on your primary pages, while on secondary pages, use some keywords relevant to your services. However, for tertiary pages you can use tail keywords that are phrases for keywords.

YouTube Videos

It always works and a proven strategy for SEO traction. Use the links to your youtube videos. Doesn’t matter if the quality of your YouTube video is not up to the mark; make sure to add appropriate buttons for your YouTube videos or channel.

Reviews

They are of great importance. Since as per the changing consumer preferences customers are now more likely to see the reviews for making a buying decision. Thereby, you should make sure you provide optimum ongoing support over your websites.

Emails

Make sure you are following an effective email marketing campaign. Thereby, consistently doing email marketing helps you loads. Make sure you are providing your leads some value-oriented material like an –e-book to help them have a better impression about your brand.

2018 was the year in which Google introduced dramatic changes to how it ranks sites. For example, Google used AI for approximately 30% of search queries. The page with the most links does not always rank at the top anymore. Here are the five SEO factors that I believe will be important for 2019.

• Become Familiar with Structured Data
• Avoid Structured Data Mistakes
• Consider Podcasts for Your Marketing Agenda
• Improve Content Focus
• Improve Image SEO

1) RankBrain And User Experience Signals

RankBrain is an artificial intelligence programme Google has employed to crawl through its search results and rank the most relevant. It’s listed as the 3rd biggest ranking factor, so it’s quite an important consideration!

Experts debate whether it’s even possible to optimize your site for this as many of Google’s own engineers aren’t quite sure how it works.

However, others argue that it’s all about user experience. What path through your site do users take and how easy is this to navigate?

To be sure it’s best to put some effort into creating a super user-friendly journey!

2) Pay Attention To Voice Search

Voice search is nothing new, it’s been around a while. Think Siri!

However, until recently voice search has been more of a novelty than a practical tool. This year, with the rise of Google home and other devices such as Amazons Echo Google, is on the lookout for voice optimized sites.

We’ll see voice search move into the mainstream. One technique to optimize for this is to add thorough descriptions to images.

3) Consider Googles Mobile First Indexing

In 2018 Google made the internet even more mobile friendly by crawling for mobile versions of your site first. This means this will become an entry point. To optimize your site for this you have to have a responsive website. Your site must be user-friendly and visually pleasing an all devices and screen sizes. By now this should already be a given but if you haven’t already made the plunge, now is the time!

4) The Rise Of Linkless Backlinks

Over the years Google has made a lot of adjustments to the way it treats backlinks. At one point it was used to judge your site’s reputation and relevance but Google’s view is beginning to change once again. Google can now judge these factors through any online mention. These are known are linkless backlinks.

5) Video And Image Search Will Vastly Improve

In the past, Google hasn’t been able to read your videos and images like they can read the written text for obvious reasons. This is something many say they are working on. In the meantime, however, they’re looking for different techniques to rank images and videos. If you aren’t already then you should start adding descriptive and through captions and alt tags to all media on your site.

6) Comprehensive In-depth Content Wins

This is another ranking factor which has been around a while. Your content should be relevant to the title, category, and tags. It should be engaging and informative. Where this factor differs this year is that your content should be brief, comprehensive and to the point. Large bodies of text are no longer attractive. Lists and bullet points work much better.

7) Rich Snippet Will Need Careful Structuring

A snippet is the small amount of information that appears in a Google search results page. This is usually the title, the slug, and the meta description. Your title should be descriptive and relevant but not too long, a maximum of 70 characters. If your title isn’t reflective of the content your bounce rate will increase and your ranking will suffer. Your meta description should also be no more than 2-3 lines long and use as many keywords and phrases as possible.